Get To Know WERKIN Outdoors

About Us

Welcome to WERKIN Outdoor where our goal is to foster a profound and enduring bond between people and the great outdoors. We firmly believe that by cultivating a deep and personal connection with the natural world, we can positively impact the wellness of current and future generations, promote the health of our planet and communities, and lay the foundation for a thriving economy in the years to come. Join us on this transformative journey as we inspire, educate, and empower our community to embrace the wonders of nature.

Why Do We Do It?

Our Mission

Our mission is to help Warriors, Educators, First Responders, Kids and more develop a personal, direct, and life-long relationship with nature and the outdoors. We believe that the wellness of current and future generations, the health of our planet and communities, and the economy of the future depend on humans having a strong connection with nature. Our very name is a powerful acronym for who and what we value:

What Matters Most

Our Values


We value the importance of family and the connections we share with one another. We recognize our duty to care for and support those closest to us, and to extend that care to our broader communities.


Learning is a lifelong pursuit, and that nature provides a unique and valuable classroom for personal growth and development. We are committed to creating opportunities for individuals of all ages to engage in meaningful outdoor experiences.


We treat our planet, our country and all living things with respect and dignity. We recognize the interconnectedness of all living beings, and strive to foster a culture that respects the people, beauty and history around us.


We are dedicated to protecting and preserving North Carolina’s natural resources for future generations. We believe that by working to sustain and restore local ecosystems, we can help to promote a healthier world to play in.

Innovation & Creativity

We believe in the power of creativity and innovation to drive positive change. We encourage each other to think outside the box and explore new ways of approaching challenges


We believe that every journey is an opportunity for growth and discovery. We encourage our community to embrace the unknown and to approach each new adventure with a sense of curiosity and wonder.

Health & Safety

We believe that everyone deserves a safe and healthy environment in which to grow and learn. We are committed to promoting healthy lifestyles and providing access to nutritious food and physical activity.

Having Fun

We believe that joy and laughter are essential components of a fulfilling life. We encourage our community to find joy in the simple pleasures of the natural world, and to pursue activities that bring them happiness and fulfillment.

Doing The Right Thing

We are committed to doing what is right, even when it is difficult. We believe that by acting with integrity and compassion, we can make a positive impact on the world around us.

Leadership & Grit

We believe that every individual has the potential to be a leader. We encourage our community to develop the skills and resilience needed to overcome challenges and to inspire others to greatness.